EVOLUTION ACCORDING TO TRADITION

The Proraso labs create products that stand the test of time, defy passing trends and become classics. Over time, our formulas, based on natural and trusted ingredients, are enriched and improved, our packaging is refreshed and new product lines win over new admirers. But the underlying principle remains that was defined by Piero Martelli and later by his son Ludovico: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.

AN IDEAS LAB

It’s 1948: a small Florentine laboratory is experimenting on formulas that work, studying new products. It’s a time of innovation and change, a time to trust in the future and in a small business that they want to grow. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy: it was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.
The products by Proraso, all of a professional quality, are rich in natural vegetable extracts, are without artificial colours and are dermatololgically tested.
Proraso products do not contain any ingredients of animal origin. The only exceptions are The Shaving Brush that is made of natural bristles and the Moustache Wax that contains beeswax. Furthermore, in compliance with European Cosmetic Regulation 1223/2009 no product is tested on animals.